| The Medical Spa |
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| Written by Administrator | |||
| Saturday, 27 December 2008 00:00 | |||
 After a spa visit, if you could apply what you learned to your daily life, your chances of maintaining healthy results increased. But few people did. Within the past decade, two ways of addressing health and beauty have proliferated. First came the day spas. They make up 75% to 80% of the spa industry in America.
Some offer massages, facials, yoga and skin treatments; others are essentially beauty salons with a massage chair. Either way, the demand for spa services that produce a relaxed, "detoxified" state -- without having to spend a whole weekend out of town -- keeps consumers happy. But this is not enough. What keeps them coming back, even in a recession, is the desire for self-improvement. "To be successful in North America, you have to provide immediate results," said Jean Lalonde, vice president of the spa-based skin-care line G.M. Collin. "Americans expect some miracle. That's why Botox is so popular, as well as alpha hydroxy." That's also why a second development has taken hold: the medical spa. On these shores, the shortened term "medi spa" is used indiscriminately to describe quasi-medical practices emphasizing skin care and anti-aging treatments; they can offer anything from chemical peels to to dermatology to plastic surgery. Such treatments may not sound relaxing, but they sure produce results.
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| Last Updated ( Sunday, 28 December 2008 02:21 ) |
